roadmap
Your scale roadmap
After launch, the work shifts to live data — what to protect, what to fix, and what to grow.
Once ads are live, you and your CSM review real numbers on a set cadence. You stay in control of speed-to-lead, sales follow-up, and decisions on what to scale next.
Post-launch track
A fixed review rhythm so you are never guessing from stale reports.
- 01
Go live
Ads turn on. You keep posting, answering leads fast, and running the sales process.
- 02
Check-in 1 · Day 7
First live review: spend, CPL, creative performance, lead quality, and speed to lead.
- Campaign performance vs target
- Lead quality check
- Response-time accountability
- Early creative / targeting adjustments
- 03
Check-in 2 · Day 17
Conversion review: leads → booked → showed → closed — find the real bottleneck.
- Funnel conversion map
- Sales call quality and objections
- Where drop-off is happening
- Next optimization plan
- 04
Check-in 3 · Day 27
Full first-month read: ROI trajectory, what is working, and what to scale or cut.
- Month-one performance
- Investment vs revenue so far
- What to double down on
- What comes next
- 05
Biweekly until ROI
After Check-In 3, you meet biweekly with your CSM until Day 30–60 ROI — protecting what works and cutting what does not.