roadmap
Your launch roadmap
Two tracks run in parallel after onboarding — strategy and systems — then lock together before ads go live.
This is the work between your first call and launch day. Your approvals unlock the build. We do not launch on a promised day count — campaigns go live when strategy, systems, and QA are ready. You own access, creative inputs, and sign-off.
Strategy track
Research, offer, creatives, and messaging — built with you so the campaign is pointed at the right market.
- 01
Onboarding
Align on background, goals, and access. Book Systems (within 48 hours) and Clarity (48–72 hours) on this call.
- 02
Market research
We pressure-test demand, competitors, and positioning before you commit to a niche.
- 03
Niche selection
Lock the lane we will build around.
- Offer direction
- Angles for ads and messaging
- Landing page approach
- 04
Offer
Finalize the offer structure so creatives, pages, and sequences all say the same thing. Your greenlight unlocks the rest of the build.
- 05
Ads
Produce the creatives that will run at launch.
- Static ads
- Video ads
- 06
Landing pages
Build the pages leads land on — matched to the offer and angles you approved.
- 07
Email / SMS sequences
Automations that nurture and book — for marketing and sales follow-up.
- Marketing sequences
- Sales sequences
- ·
AI Setter
OptionalOptional layer after core sequences are live — speeds up lead handling when you are ready for it.
Systems track
Backend setup so leads, calendars, and messaging actually work when traffic turns on.
- 01
Systems call
Walk through domains, CRM, calendar, and tooling access needed to build the backend.
- 02
A2P submission
Submit messaging compliance so SMS can send reliably once the system is ready.
- 03
Systems setup
Wire offer, pages, and sequences into the live backend — calendars, pipelines, and automations.
Where the tracks connect
- Your approved offer feeds into systems setup, ads, and sequences.
- Landing pages connect into the booking and CRM stack.
- Meta setup and a final QA smoke test happen before ads go live.
- Email / SMS sequences attach once messaging and CRM are ready.