roadmap

Your launch roadmap

Two tracks run in parallel after onboarding — strategy and systems — then lock together before ads go live.

This is the work between your first call and launch day. Your approvals unlock the build. We do not launch on a promised day count — campaigns go live when strategy, systems, and QA are ready. You own access, creative inputs, and sign-off.

Strategy track

Research, offer, creatives, and messaging — built with you so the campaign is pointed at the right market.

  1. 01

    Onboarding

    Align on background, goals, and access. Book Systems (within 48 hours) and Clarity (48–72 hours) on this call.

  2. 02

    Market research

    We pressure-test demand, competitors, and positioning before you commit to a niche.

  3. 03

    Niche selection

    Lock the lane we will build around.

    • Offer direction
    • Angles for ads and messaging
    • Landing page approach
  4. 04

    Offer

    Finalize the offer structure so creatives, pages, and sequences all say the same thing. Your greenlight unlocks the rest of the build.

  5. 05

    Ads

    Produce the creatives that will run at launch.

    • Static ads
    • Video ads
  6. 06

    Landing pages

    Build the pages leads land on — matched to the offer and angles you approved.

  7. 07

    Email / SMS sequences

    Automations that nurture and book — for marketing and sales follow-up.

    • Marketing sequences
    • Sales sequences
  8. ·

    AI Setter

    Optional

    Optional layer after core sequences are live — speeds up lead handling when you are ready for it.

Systems track

Backend setup so leads, calendars, and messaging actually work when traffic turns on.

  1. 01

    Systems call

    Walk through domains, CRM, calendar, and tooling access needed to build the backend.

  2. 02

    A2P submission

    Submit messaging compliance so SMS can send reliably once the system is ready.

  3. 03

    Systems setup

    Wire offer, pages, and sequences into the live backend — calendars, pipelines, and automations.

Where the tracks connect

  • Your approved offer feeds into systems setup, ads, and sequences.
  • Landing pages connect into the booking and CRM stack.
  • Meta setup and a final QA smoke test happen before ads go live.
  • Email / SMS sequences attach once messaging and CRM are ready.